The small print

The asymmetry is the subject of this page: a promotion is written to be read and a schedule is written to be enforced, and the two documents share a definition and nothing else.

Open the partner account Read a promotion first

Slip stub

Published fields: 5: promoter, period, act, prize, claim route
Policy fields: 12, of which 0 are published
Shared between them: the definition of the peril, word for word
Not published: limits, retention, notification window, premium

the perilOne stated act that must happen for the prize to be owed - and the estimate of how often it has

the retentionThe largest prize the promoter funds from the promoted product’s own margin, before any cover responds

the coverA schedule of twelve fields that indemnifies the promoter, and is never a reader’s protection

Desk The Cover Slip, cycle 62 · Page what is published and what is not · Published 5 fields a promotion is written with · Withheld 12 fields of the schedule behind it · Shared the definition of the peril

Direct answer A promotion publishes five fields: the promoter, the period, the act that must happen, the prize and the route to claim it. The cover behind it has twelve fields of its own, and none of the twelve appears in the offer - the only thing the two documents share is the wording of the peril.

The five, then the twelve

The five fields are the whole of the reader’s contract

Promoter, period, act, prize, claim route. A promotion that states all five is complete enough to be enforced, and one that leaves any of them vague is where disputes are made. Everything a reader can rely on is inside those five fields.

The twelve are the whole of the promoter’s arrangement

Policy number, insured, premium, premium period, peril, sum insured, per-event limit, aggregate limit, retention, notification window, jurisdiction and renewal basis. Not one of the twelve is a term between the promoter and the reader, and on the sample book not one of them is published.

One field crosses the boundary, and it is the definition

The peril is written once and copied into both documents, which is why a loosely drafted promotion is not free. The insurer prices the words that were published, and then enforces exactly those words when a claim arrives.

The small print of the promotion, read properly

The part that matters is rarely the largest type. The period decides who qualifies, the act decides whether the peril occurred, and the claim route decides who to write to and by when. A promotion with a headline as large as its claim window is short is a promotion where the second number is the one to read.

Five published, twelve keptpublished in the promotion kept on the schedule 1 the promoter 1 policy number 2 the promotion period 2 the named insured 3 the act that must happen 3 the premium 4 the prize 4 the premium period 5 the route to claim 5 the defined peril 6 the sum insured 7 the per-event limit 8 the aggregate limit 9 the retention 10 the notification window 11 the governing jurisdiction 12 the renewal basis published fields that appear on the schedule: 1 of 5 (the defined peril) policy fields that appear in the promotion: 0 of 12

None of the withheld fields would help a reader, and one of them would mislead. The aggregate limit is the most the insurer pays across a period. Reading it as a cap on what winners can collect would be a mistake: it is a limit between two businesses, and it does not survive into the promotion.

5 published12 withheld0 of 12 published1 field shared

Reading a promotion

The eight checks that use the five published fields

What the cover does

The twelve fields taken one at a time